Ask about markets, services,
evidence and opportunity

Pride Economy is a way to examine how LGBTQIA+ people participate in work, business, travel and everyday services, and how systems distribute access, value and opportunity. This platform connects those questions to public evidence, visitor journeys, services, markets and local outcomes without treating identity as a prediction or a single market score.

Evidence limit: The framework does not establish a universal market size or imply that identity predicts spending.

Start with the real customer journey: findability, information, booking, arrival, service use, payment, help and follow-up. Identify friction, responsible roles and evidence before choosing interventions. A visible welcome message or directory listing is not by itself proof of service readiness.

Evidence limit: The pathway is diagnostic guidance, not certification, a safety guarantee or proof of current performance.

Use service-design profiles to examine different trip contexts, needs and decision points, not to classify real people. Providers should make options clear, support self-declared needs, include a prefer-not-to-say choice where data is collected and avoid inferring identity, health, relationships or spending capacity.

Evidence limit: Profiles are illustrative and do not represent every visitor or predict an individual's behaviour.

Map the journey across information, mobility, places, services, culture and help. Separate public-space conditions from private-provider readiness, then define the handoffs, owners and evidence that connect them. A route or event can reveal a time-bound visitor pathway but does not prove permanent citywide readiness.

Evidence limit: Fieldwork, a route or an event cannot establish citywide safety, current operation or year-round readiness.

Use Sources and Research to browse institutional material by the question it can support, and the Knowledge Library to search across reports, articles, tools, video and audio. Each record links back to its source and shows editorial or review context where available.

Evidence limit: Inclusion in the library is not an endorsement of every claim; users should check source date, scope and method.

Choose a framework by the decision and evidence required, not by acronym alone. The Framework Finder organises named references and practical applications across policy, procurement, human rights, workforce, tourism and impact. Check the status, scope and source of each framework before applying it.

Evidence limit: A framework reference does not create certification, legal compliance or official endorsement unless the relevant authority explicitly confirms it.

Define one buyer group, its requirements, procurement stages, documentation and commercial terms. Assess capability against stated requirements and make every handoff accountable. A directory record, introduction or expression of interest is not confirmed procurement, a contract or guaranteed revenue.

Evidence limit: The model is proposed and does not confirm a buyer, procurement decision, contract or revenue.

Start with the decision and intended outcome, then establish a baseline and a small set of indicators for visitors, services, businesses, places and local value. Separate outputs from outcomes, track contribution rather than claiming unsupported attribution, and publish evidence gaps alongside findings.

Evidence limit: Published signals and proxy measures should not be reported as causal impact without an appropriate evaluation design.

Monitor changes in policy and rights, visitor demand, service pathways, events and MICE, investment, creative economy, supplier access, local value and data quality. Use the annual signal register for a structured view and Radar for reviewed public observations; neither is a forecast or a readiness ranking.

Evidence limit: A signal indicates relevance for review; it does not by itself predict direction, magnitude or timing.

The Forum archive brings together the programme, speakers, published perspectives, media and source context around markets, services, cities, culture and local value. Use the source record for what was presented; do not treat participation as endorsement or infer agreements that are not documented.

Evidence limit: Participation or appearance does not imply endorsement, partnership, agreement or adoption of every published position.

Use the contribution page to prepare a source or correction for editorial review. Submission does not publish automatically. The review checks source ownership, date, names, rights, claims and the appropriate public section before an authorised editor decides whether to use it.

Evidence limit: Submission is not acceptance, verification, publication consent or a promise to publish.

Minimise collection and avoid inferring sexual orientation, gender identity, relationships, family status, health, wealth or willingness to spend from names, faces, appearance, online behaviour, location, bookings or purchases. Use self-declared or explicitly consented data only when a defined purpose requires it, with access and retention controls.

Evidence limit: Specific projects may require additional legal, ethical and security review based on jurisdiction and processing risk.

No. An event can generate visibility, visits, temporary spending and a dated cultural pathway. A year-round Pride Economy also depends on usable services, buyer and supplier routes, workforce systems, local participation, reliable information, governance and evidence that continues beyond the event period.

Evidence limit: Event announcements and hosting do not prove attendance, realised spending, permanent readiness or lasting local value.

A directory record makes a public entity or resource discoverable within the record's stated category and source context. It does not automatically confirm ownership identity, current operation, safety, service quality, LGBTQIA+ readiness, endorsement, bookability or a commercial relationship.

Evidence limit: A listing is not a readiness badge, safety rating, identity claim, current-operations check or commercial recommendation.

The source should identify who published it, when, what geography and population it covers, how the information was produced and what exact claim it supports. Prefer direct and current records for operational facts; use secondary analysis with attribution; retain uncertainty when only discovery evidence is available.

Evidence limit: Source authority in one domain does not automatically support claims outside that source's method, geography or time period.

Compare like with like: the same time period, geography, visitor journey stage, evidence type and definition. Report public systems, provider practice, exact-place evidence, accessibility, local participation and data gaps separately. Avoid compressing different dimensions into one readiness or safety score.

Evidence limit: Differences in coverage or evidence quality may explain apparent gaps; missing data is not evidence of poor performance.

Define the decision, geography, time period and units first. Record the current state of visitor information, service pathways, participating providers, supplier routes, local value, complaints or feedback and evidence gaps. Use a small repeatable indicator set and retain unknown values rather than filling gaps with assumptions.

Evidence limit: A baseline describes a starting point; it does not establish causality, future demand or a target by itself.

Document the parties, purpose, decision rights, scope, activities, resources, data responsibilities, public wording, evidence owners, dates and review or exit conditions. Distinguish a conversation, proposal, participation, memorandum, funded pilot, procurement and delivered outcome because each supports a different public claim.

Evidence limit: A meeting, proposal, event appearance or draft memorandum does not confirm a funded or delivered partnership.

An observation is a dated piece of sourced information. A signal is a reviewed pattern or development that may matter to a decision when combined with context. A forecast estimates a future state and requires an explicit method and assumptions. The Pride Economy signal register and Radar should not be read as forecasts unless a record says so.

Evidence limit: Signals can be relevant without becoming trends, and trends can change when new evidence arrives.

Separate visitor volume and spending from value retained locally. Examine local suppliers, wages or paid work, business participation, procurement, repeat demand, capability gained and who bears delivery costs. Use dated sources and state whether figures are measured, estimated or proposed; do not infer spending capacity from identity.

Evidence limit: Local value requires transparent units, costs and attribution; visitor identity should never be used to infer individual spending capacity.