Dr Teeradet presented the Pink Economy as a market that extends far beyond parties or nightlife. Mobility data from an event can show where people travel from, when they move and which parts of the city they use, helping businesses prepare transport, staffing and services around real behaviour.
His wider point was that the same customer may move through wellness, work, retail, art, home and nightlife in one day. What people look for is not only luxury, but also peacefulness and an environment they can trust. That makes this a year-round service question across several industries.
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